People ask us all the time, “What’s the secret to standing out on Amazon?”
And the answer is simple … excellent EBC design!
For those not familiar with it, EBC (Or “Enhanced Brand Content”, also called A+ content) is a special area inside the Amazon listing for rich media content.
That’s organized paragraphs, images, infographics, and much more.
Many businesses pass on it, thinking it’s excessive to have A+ content … but that couldn’t be further from the truth.
It doesn’t cost a penny to use, but when done right, can increase your conversions by up to 10%. That’s a lot of money you’re missing out on!
We’ve done lots of research into what makes EBC/A+ content work – we’ve studied over 10,000 Amazon listings and we’ve used our findings to craft highly profitable, successful EBC/A+ content for hundreds of 7-8 figure Brands.
Our Secrets Behind Great EBC/A+ Content
Here’s how to create winning listings...
You need to use powerful text, images, and infographics to weave a brand narrative that gets the customer emotionally involved in the buying decision.
Once that happens, a sale is inevitable.
Take a listing we made for PracMedic, for example:
In the EBC/A+ content we paint a picture of the current situation their Ideal target market is in, speak to their pain points, emphasize ParaMedic’s mission statement of helping customers keep the life saving medicines they need the most, close to them and poise ParaMedic’s Epipen case as the best solution to live a life free of fear.
But you’ll notice that we take our approach one step further too. We pre-identify the biggest objections from potential customers i.e. that carrying a bag of medical supplies would be heavy and bothersome – and address them in the copy, such as
In doing so, we’re able to bridge the gap between the customer’s current situation and the desired situation they want, making their choice all the more clearer.
Most listings would label a product like this as just a “supply case.”
And while that’s true, that’s not a compelling reason to buy.
Great listings sell a better future - not a product.
Think about it. We’re selling PracMedic’s customers a way to get the emergency supplies they need – when they need it – so now they can live life to the fullest without worry or fear.
In one section we even tell shoppers that we have a guide on how to use an EpiPen – because we understand that not everyone knows how to use one in an emergency situation.
Your EBC/A+ content should not just be focused on your products features and benefits, it should explain how your product will improve the lives of your customers.
When you’re able to successfully do this with our help, we’re confident you’ll see conversions increase, revenue go up, and your ACOS decrease because it takes less clicks to get a sale.
All this makes scaling MUCH easier and more profitable.
It’s like taking your foot off the brakes before hitting the gas.
A Formula That’s Been Tested Time & Time Again
What do more than 400 Sellers on Amazon have in common? They’ve all seen our EBC Formula breathe new life into their listings.
That’s right – Our clients have seen their conversions go up by an average of 10% in under 30 days and some even experienced significant jumps from 12% to 27% in under 90 days.
Below is a sampling of some EBC/A+ content that we’ve completed recently and the conversion results they’ve achieved.
As you can see - Each of these stores have seen a large boost in conversions after we rewrote and redesigned their EBC/A+ content … and now it’s time for us to help you too!
How Our Process Works
There’s 6 key “modules” of successful EBC/A+ Content…
We’ll analyze your unique, specific product and brand story and create highly effective A+ content using these 6 modules.
Every EBC/A+ Package You Order from us, comes with:
EBC Copy written around your product and brand
EBC Design using our proven 6-part formula with your existing images
A Hero Product Banner, 4-Panel Benefit Driven Image section, 4-panel Feature Driven icon section, 2 Infographic Banners and a comparison-table/cross-promotion table.
Keywords for your Product Description section
1 Revision Round with a limit of 3 Feedback for Copy/Graphic Design.
Let us help you achieve a lifetime of improved conversions, easier-to-scale ads, and add more revenue in your pocket!
Get Your EBC/A+ Designed The Ignite Way Today
In the Box Below let us know how many Enhanced Brand/A+ Content you need, add them to the cart below and click check out.
15 in stock
This Service Will Take 10-12 Business Days to Complete
Each EBC/A+ Purchased is for 1 Parent Asin only.
If you require separate EBC’s for your Product Variations or Child Asins i.e.
Color/Size/Material/Ingredient variations – Please fill out this form for a custom quote.